As a marketer, you know the importance of creating valuable content for your audience. Engaging content is what helps you with better conversions and sales. But what tools can you use to save time and money on content marketing? From writing to promoting, there are many different tools out there that can make your job easier. In this post, you’ll discover;
Best 15 tools for content marketing Pros and cons of each tool Pricing plans and free trials
So whether you’re just getting started in content marketing or looking for new ways to save time, read on for some great suggestions.
15 Top Content Marketing Tools to Use in 2023 [Tried & Tested]
1. Semrush
What’s the purpose: Semrush is useful for managing all your SEO tasks. Pros:
Semrush is the COMPLETE SEO toolkit that you’ll ever need as you’ll get access to 55+ tools and reports on Semrush It offers a keyword magic tool that has over 22 billion keywords You can track any keywords, domains, and competitors on Google using its SERP tracking tools It has a huge backlink database of over 43 trillion backlinks You can use its “Backlink Audit Tool” to monitor your backlink profile to easily fix spammy links, avoid Google penalties, etc. It can be used as a competitor research tool as you can find traffic, keywords, and backlinks of ANY website in the world It offers a “Site Audit” feature that helps you find and fix your website’s SEO and technical issues Analyze your competitors’ social media and increase your social media engagement with its social media tools Perform an in-depth analysis of your competitor’s ads in minutes Gives you access to local SEO tools to easily optimize your site or store for local searches Its on-page checker offers suggestions on improving your existing pages for your target keywords Above all, Semrush offers a 30-day free trial with all the features
Cons:
Semrush is slightly expensive when compared to its competitors (but considering the number of tools it provides, Semrush is worth every penny!).
Pricing: Semrush offers the following three pricing plans.
- Pro: This is a budget-friendly plan from Semrush which is great for beginners and website owners. It costs you $99.95 per month (when billed annually) and offers SEO, social, and PPC tools including the following.
5 projects 500 keywords to track 10,000 results per report
- Guru: This plan is perfect for agencies and mid-size businesses. This plan costs $191.62 per month (when billed annually) and offers all Pro features plus Content Marketing Toolkit, historical data, multi-location, and device tracking including the following.
15 projects 1,500 keywords to track 30,000 results per report
- Business: This plan is perfect for agencies and mid-size businesses. This plan costs $374.95 per month (when billed annually) and offers all All Guru features plus extended limits, API access, and PLA analytics including the following.
40 projects 5,000 keywords to track 50,000 results per report
So what are you waiting for? Activate Semrush 30-Day FREE Trial If you want to know more, read our unbiased Semrush review to learn more about this amazing tool.
2. Grammarly
What’s the purpose: Grammarly is useful for content creation and grammar correction. Pros: Cons: Pricing: Grammarly offers a free version which is useful for most beginners. But if you want to unlock all its features, go with its premium version and the details are listed below.
- Premium: This plan costs you $12 per month which is useful for clarity, vocabulary, and writing tone improvements. Here’s what you’ll get with this plan;
Full-sentence rewrites Word choice Tone suggestions Plagiarism detection
- Business: This plan costs you $15/per member per month and is suitable for teams, organizations, and enterprises. Here’s what you’ll get with this plan;
Everything in the Premium plan Style guide Snippets Brand tones Analytics dashboard Account roles and permissions
So what are you waiting for? Try Grammarly for FREE Today Read: Grammarly Review 2023: Incredible Tool to Improve Your Writing Skills
3. WordPress
What’s the purpose: WordPress is a popular CMS (Content Management System) that helps you easily create a beautiful website or blog. Pros: Cons: Pricing: WordPress.org is a free CMS and open-source. However, you need to purchase domain and web hosting to start a blog or website. For web hosting purposes, we highly recommend Bluehost as it’s the official recommended web host by WordPress itself. Bluehost also offers a free domain so you don’t have to pay extra for domain registration. In case you’re looking for affordable hosting plans, go with Bluehost’s shared hosting plans which are listed below.
- Basic: This is the starter plan from Bluehost which costs you just $2.95 per month and can be used to install 1 website. It offers features like a free domain, free CDN, and SSL along with 10 GB of storage.
- Plus: This plan costs you $5.45 per month where you can install unlimited sites. It offers 20 GB SSD storage.
- Choice Plus: This plan costs you $5.45 per month where you can install unlimited sites. It offers 40 GB SSD storage along with free domain privacy and backups. You can read our detailed guide on how to start a blog to find out how you can use Bluehost to launch your blog or website.
4. RankMath
What’s the purpose: Rank Math is a WordPress plugin that gives you complete control over your website’s on-page SEO. Pros: Cons: Pricing: Rank Math Pro offers the following 3 pricing options.
- Pro: This plan is perfect for bloggers and individuals which costs you $59 a year and offers the following features.
Supports unlimited personal sites Free 15 Content AI Credits Track 500 Keywords
- Business: This plan is perfect for freelancers and businesses which cost you $199 a year and offers the following features.
Supports 100 client websites Free 125 Content AI Credits Track 10,000 Keywords
- Agency: This plan is perfect for agencies that cost you $499 a year and offer the following features.
Supports 500 client websites Free 600 Content AI Credits Track 50,000 Keywords
Use the link below to grab the Rank Math premium version at the best prices. Try Rank Math PRO Now You can also read our review of the Rank Math plugin to find more details.
5. BuzzSumo
What’s the purpose: Buzzsumo is a powerful tool that helps you identify what content is popular by topic or on any website. Pros: Cons: Pricing: BuzzSumo offers a free plan with 10 free searches a month. If you want more features and higher limits, go with their premium plans which are mentioned below.
- Pro: This plan costs you $79 per month (if billed annually) and offers the following features.
- Plus: This plan costs you $179 per month (if billed annually) and offers the following features.
- Large: This plan costs you $299 per month (if billed annually) and offers the following features. Try BuzzSumo 30 Days FREE Trial
6. Canva
What’s the purpose: Canva is an online graphic design tool to create blog images, social media posts, logos, video thumbnails, etc. Pros: Cons: Pricing: Although Canva is free to use, if you want to get unlimited access to premium content, you should grab their paid plans which are listed below.
- Canva Pro: This plan is suitable for individuals, solopreneurs, and freelance designers who want unlimited access to premium content. It costs you $119.99 per year where you’ll get;
100+ million premium stock photos, videos, audio, and graphics 610,000+ premium and free templates Schedule social media content to 8 platforms 1 TB cloud storage 24/7 customer support
- Canva for Business: This plan is great for teams and agencies and you’ll get everything from the Pro plan. It costs you $149.90 per year (for 5 people) where you’ll get;
Team collaboration with activity logging, assigning tasks and roles Team reports and insights 1 TB cloud storage 24/7 customer support
Use the following link to try it for free. Try Canva for FREE
7. Google Docs
What’s the purpose: Google Docs is a free online document editor that helps you create blog posts or online documents. Pros: Cons: Pricing: Google Docs is completely free to use. Try Google Docs for FREE
8. Google Search Console
What’s the purpose: Google Search Console (GSC) is a free tool by Google that helps you monitor your website’s accessibility, performance, and rankings on Google. Pros: Cons: Pricing: Google Search Console (GSC) is totally free to use. All you need is a Google account to get started. Get Started With Google Search Console for FREE
9. GetResponse
What’s the purpose: GetResponse is an all-in-one platform that helps you manage your email marketing, landing page creator, webinars, etc. Pros: Cons: Pricing: GetResponse offers a forever-free plan which is enough for managing up to 500 contacts where you get the following features. But if you want to manage more than 500 contacts, you should go with their premium pricing plans which are listed below.
- Email marketing: This plan costs you $15.58 per month (for managing up to 1000 contacts) and goes up to $441.98/mo (for managing up to 100K contacts). It offers the following features.
- Marketing automation: This plan costs you $48.38 per month (for managing up to 1000 contacts) and goes up to $491.98/mo (for managing up to 100K contacts). This plan gives you the following features.
- eCommerce marketing: This plan costs you $97.58 per month (for managing up to 1000 contacts) and goes up to $573.18/mo (for managing up to 100K contacts). This plan offers the following features. Try GetResponse 30 Days Free Trial Read: GetResponse Review with 30 Days Free Trial
10. Trello
What’s the purpose: Trello is a list-making application that helps you easily organize plans, projects, and more. Pros: Cons: Pricing: Trello offers a free plan which is suitable for beginners and bloggers. If you want more file storage and higher limits, go with their premium plans which are listed below.
- Standard: This plan costs you $5 per user/month if billed annually ($6 billed monthly) where you get unlimited storage (250MB/file).
- Premium: This plan costs you $10 per user/month if billed annually ($12.50 billed monthly) where you get unlimited storage. You’ll get all the features from the Standard plan plus;
Workspace views: Table and Calendar Unlimited Workspace command runs Admin and security features and more
- Enterprise: This plan costs you $17.50 per user/month if billed annually where you get unlimited storage. You’ll get all the features from the Premium plan plus;
Unlimited Workspaces Organization-wide permissions Organization-visible boards and more
Try Trello 14 Days Free Trial
11. Jasper AI
What’s the purpose: Jasper is an AI writing assistant that automatically creates content for you. Pros: Cons: Pricing: Jasper currently has the following two pricing plans.
- Starter: The pricing starts at $24/mo for 20K words/mo and goes up to $332/mo for 332,000 words/mo. This plan is most suited to create short-form content such as headlines, descriptions, etc.
- Boss Mode: The pricing starts at $49/mo for 50K words/mo and goes up to $500/mo for 700,000 words/mo. This plan is most suited to create long-form content such as blog posts, reviews, stories, etc. To get more details, check out our Jasper pricing plans. If you want to grab its free trial with 10,000 free word credits, use the following link. Try Jasper 5 Day Free Trial Browse More:
Jasper AI Review: Can It Write Better Than Your Writer? Jasper AI Free Trial: Claim 5-Days Exclusive Access [+ 10,000 Words Credit]
12. HootSuite
What’s the purpose: Hootsuite is a social media management platform that helps you schedule social media posts and monitor your performance. Pros: Cons: Pricing: HootSuite offers the following pricing options.
- Professional: This plan costs you $49 per month which is suitable for 1 user and 10 social accounts.
- Team: This plan costs you $179 per month which is suitable for 3 users and 20 social accounts.
- Business: This plan costs you $739 per month which is suitable for 5 users and 35 social accounts. Try HootSuite Today
13. InVideo
What’s the purpose: InVideo is an online video editor that helps you create professional videos in minutes. Pros: Cons: Pricing: InVideo offers a free plan which comes with a watermark and up to 40min video duration. If you want to remove the watermark and unlock more features, go with their paid plans which are listed below.
- Business: This plan is great for small businesses and content marketers. It costs you $15 per month and you’ll get the following features.
No watermark on videos 1M+ Premium Media 60 HD video exports/mo 10 iStock media/mo 20 Remove background/mo
- Unlimited: This plan is great for agencies and multiple teams. It costs you $30 per month and you’ll get the following features.
No watermark on videos 1M+ Premium Media 120 HD video exports/mo Unlimited iStock media/mo 40 Remove background/mo
Try InVideo for FREE Today
14. CrazyEgg
What’s the purpose: Crazy Egg is an analytics platform that helps you understand website visitor behavior using heatmaps so you can improve conversions and sales. Pros: Cons: Pricing: Crazy Egg offers the following four pricing plans.
- Basic: This plan costs you $29 per month where you’ll get the following.
- Standard: This plan costs you $29 per month where you’ll get the following things.
- Plus: This plan costs you $29 per month where you’ll get the following features.
- Pro: This plan costs you $29 per month where you’ll get the following. So what are you waiting for? Try Crazy 30 Day Free Trial
15. Pexels
What’s the purpose: Pexels offers a massive stock photo library with over 3.2 million free stock photos and videos. Pros: Cons: Pricing: Pexels is 100% free for all users. Try Pexels for FREE Today Here are a few frequently asked questions about the tools for content marketing. Related Resources: Try Jasper 5 Day Free Trial
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Final thoughts on top content marketing tools
Content marketing involves so many things including writing, promotion, SEO, marketing, and so on. That’s why you need access to the right tools especially when you’ve no time. So what do you think about the content strategy tools mentioned here? Did we miss any of your favorite tools? Let us know your thoughts in the comments.
