Do you want to know why your competitors are ranking better than you even though your content is top-notch? The answer is: your website might have SEO issues. Only when you fix your SEO technical issues, you’ll start getting more traffic from search engines. So how can you find SEO related issues within your website? SEO audits. Yes, you need to run an SEO audit to diagnose your site’s health.

What is SEO audit?

SEO audit is the process of identifying your website’s strengths and weaknesses. Website SEO audits help you find all the issues that are preventing search engines to boost your site rankings in search results.

What is SEO audit?16 SEO Audit Tools You Should Be Using for Website Analysis1. SEMrush Site Audit2. SERanking3. Site Audit from Serpstat4. SEO Site Audit from Ahrefs5. Site Crawl from Moz Pro6. SEOmator7. SEO Analyzer from Ubersuggest (Freemium)8. Screaming Frog (Free)9. SEOptimer (Free)10. Site Crawl from WooRank11. Google Search Console (Free)12. Spotibo SEO Audit Tool (Free)13. HubSpot’s Website Grader (Free)14. Nibbler (Free)15. Site Auditor from Raven Tools16. Website SEO Checker & Audit Tool from SiteChecker (Free)Final Thoughts on SEO audit tools

So basically SEO audits help you assess your website’s ability to appear in search engine results pages. It ultimately shows you how well your site is optimized for search engines like Google and whether there are any issues with your site. If you’re ready to perform an SEO audit of your website or competitors, this post is for you where you’ll discover some of the best SEO audit tools. We also listed some of the best free SEO audit tools list. So let’s dive into the details.

16 SEO Audit Tools You Should Be Using for Website Analysis

1. SEMrush Site Audit

When it comes to SEO audit tools, SEMrush is the ultimate choice. It’s the most reliable SEO audit tool and the same SEO tool that we’ve been using for more than 5 years now and it’s the most popular SEO toolkit used by over 5 million people worldwide. Site Audit tool from SEMrush scans your website for 130+ technical and SEO mistakes. From crawlability issues to content issues to loading speed issues, SEMrush Site Audit will diagnose all the technical SEO related issues within your site. Here’s how the Site Audit from SEMrush looks like;

As you can see above, it provides you a Site Health score out of 100 (the higher the better) and lists down all the issues and warnings that your website currently has. In fact, once you create a project on SEMrush Site Audit by entering your website’s URL, SEMrushBot starts crawling all the pages within your site and gives you information including;

Healthy Broken Have issues Redirects Blocked

You can click on each one of those crawled pages links to rectify issues within your site for better crawlability. You can click on the “Issues” tab to identify and fix all your site’s SEO related issues. Here’s how it looks like;

As you can see above, currently it’s showing around 21 issues and the issues are listed on the basis of severity.

Errors (you should fix these issues as they can have major impact on your search rankings) Warnings (these are the issues with medium severity) Notices (although these are NOT big issues, but you can still fix them for better site’s health from SEMrush)

So what are you waiting for? Use the following link to try SEMrush Site Audit to find and fix your site issues today. How much does it cost? SEMrush is available in the following three pricing plans.

  1. Pro plan: This is the starter plan from SEMrush which is great for beginners and it costs you $119.95 monthly. You can also grab a 30-day free trial for this plan. With its Pro plan, you’ll get the following limits.
  2. Guru plan: If you’re looking for more data along with the access to Historical data (includes data from 130 databases dating back to January 2012), this plan is for you and it costs you $229.95 monthly. This plan gives you a 30-day free trial. With its Guru plan, you’ll get the following limits.
  3. Business plan: If you’re running an agency, this can be a great choice as you’ll get higher limits along with multi-user management. This plan costs you $449.95 monthly. With its Business plan, you’ll get the following limits. Looking for a detailed tutorial on using SEMrush for site audits? Check out this SEMrush site audit tutorial. More Reading:

Semrush 30 Days Free Trial: Try Pro or Guru Account for Free Now Semrush Coupon Code 2023 Plus Free eBook Best Semrush Alternatives for 2023

2. SERanking

SE Ranking is one of the widely used SEO audit tools which scans every web page of your website and provides you recommendations on how to fix your site’s on-page or off-page issues. Here’s how it works.

Once you enter any website’s URL in their Website Audit tool, it scans your whole website and gives a score out of 100. You’ll find a list of the most important problems you need to fix on your site for better rankings. It also offers you a detailed analysis of the following things. Read: SE Ranking Review 2023: Is It A Game-Changing SEO Tool? How much does it cost? SERanking offers you a 14-day free trial (no credit card required). If you’re satisfied with it, you can go for their pro plans after using it for 14 days. SERanking is available in the following 3 pricing packages.

  1. Optimum plan: This is the basic plan from SERanking which costs you $39 per month and you can add up to 10 websites, perform website audits for 25,000 pages, monitor 5K backlinks and run on-page checker for up to 150 pages.
  2. Plus plan: This plan costs you $89 per month and you can add unlimited websites, perform website audits for 150,000 pages, monitor 25K backlinks and run on-page checker for up to 450 pages. You’ll also get white label reporting with this plan.
  3. Enterprise plan: This plan costs you $189 per month and you can add unlimited websites, perform website audits for 250,000 pages, monitor 75K backlinks and run on-page checker for up to 750 pages. You’ll also get white label reporting and API access with this plan.

3. Site Audit from Serpstat

Serpstat is an affordable all in one SEO toolkit and its pricing starts just at $69/mo and it offers a Site Audit tool which evaluates how optimized a website is. It also shows you a list of all the technical issues that your website has. When you create a new project on site audit, it will instantly start scanning your site and once it’s done, you’ll get the following report.

As you can see above, it lists down all the issues that occurred within your site by sorting them out from high priority to medium to low priority. Here are some of the types of technical issues their site audit tool checks;

HTTP Status Code Content issues (meta tags, headings, multimedia etc) Links (redirects, broken links etc) Accessibility & Indexation Hreflang attributes, markups, AMP and so on

How much does it cost you? Serpstat has the following 4 pricing packages.

  1. Lite plan: This is the starter plan from Serpstat suitable for freelancers and bloggers which costs you $69 per month and provides you 4000 keyword and domain analysis queries per day, 500 backlink analysis queries per day, up to 10 projects to track, analyze and audit along with 150,000 pages to audit per month.
  2. Standard plan: This plan costs you $149 per month and provides you 5000 keyword and domain analysis queries per day, 1000 backlink analysis queries per day, up to 50 projects to track, analyze and audit along with 400,000 pages to audit per month.
  3. Advanced plan: This plan costs you $299 per month and provides you 8000 keyword and domain analysis queries per day, 1500 backlink analysis queries per day, up to 75 projects to track, analyze and audit along with 1,250,000 pages to audit per month.
  4. Enterprise plan: This plan costs you $499 per month and provides you 12,000 keyword and domain analysis queries per day, 2000 backlink analysis queries per day, up to 100 projects to track, analyze and audit along with 2,500,000 pages to audit per month. We also have written a detailed review of Serpstat where you can find all the details about this tool. Read: SEMrush vs Serpstat: An Honest Comparison Read: Serpstat Promo Code: 7 Days Free Trial Plus 20% OFF All Plans

4. SEO Site Audit from Ahrefs

Ahrefs is an excellent SEO toolkit which is used by a ton of bloggers and it offers a Site Audit tool that gives you an in-depth website analysis. Here’s how the Site Audit from Ahrefs works.

Once you enter a website to start a New Crawl from their Site Audit tool, it will start crawling and fetch all your site’s data to provide you a lot of information including;

Health score Total URLs crawls (along with the URLs having errors) Internal link URLs and depth Outgoing links, HTML tags Overall performance of your site External pages issues and so on

Ahrefs site audit tool also offers you recommendations to fix your site’s SEO related issues.

So yes, Ahrefs is a great tool if you’re looking to quickly audit your site for SEO and technical related issues. So what about the pricing? Ahrefs offers you the following four pricing options.

  1. Lite plan: This is the basic plan from Ahrefs which costs you $99 per month and gives access to 1 user, 5 projects, 500 tracked keywords, 10K crawl credits per month and so on.
  2. Standard plan: This plan costs you $179 per month and gives access to 1 user, 10 projects, 1500 tracked keywords, 500K crawl credits per month and so on.
  3. Advanced plan: This plan from Ahrefs costs you $399 per month and gives access to 3 users, 25 projects, 5000 tracked keywords, 1.25 million crawl credits per month and so on.
  4. Agency plan: This is the perfect plan for agencies and it costs you $999 per month and gives access to 5 users, 100 projects, 10K tracked keywords, 2.5 million crawl credits per month and so on. If you’re confused between SEMrush and Ahrefs, you should read this SEMrush vs Ahrefs review post. Further Reading:

Top Ahrefs Alternatives: SEO Tools to Use

5. Site Crawl from Moz Pro

Moz is a widely popular SEO tool among the SEO community and it offers a tool called Site Crawl which helps you with SEO site audits. Here’s how the Site Crawl from Moz looks like;

It will crawl all the pages within your site and lists out all the total issues by category including;

Critical crawling issues Redirect issues Metadata issues Content issues and so on

What’s the pricing? Moz Pro is available in the following pricing plans.

  1. Standard plan: If you’re a solo blogger or freelancer, this basic plan from Moz pro is a great choice for you which costs $99 per month where you can create up to 3 campaigns, 400,000 pages to crawl per month along with 5 on-demand crawls per month.
  2. Medium plan: This plan costs $149 per month where you can create up to 10 campaigns, 2 million pages to crawl per month along with 30 on-demand crawls per month.
  3. Large plan: This plan costs $249 per month where you can create up to 25 campaigns, 5 million pages to crawl per month along with 60 on-demand crawls per month.
  4. Premium plan: This plan costs $599 per month where you can create up to 50 campaigns, 8 million pages to crawl per month along with 100 on-demand crawls per month. Recently Updated:

Moz vs Semrush: My Honest Comparison of Two SEO Tools Moz Alternatives: Tools Worth Trying to Improve Your SEO

6. SEOmator

SEOmator is a premium SEO audit tool which identifies a full list of technical or SEO issues within your website. It also gives you recommendations on how to fix each one of those issues so you can improve your search rankings in Google. From site structure to crawling to site content, it analyses your site for detailed SEO related issues. Here’s how it works. Enter any website’s URL in their website and hit the submit button.

As you can see above, it gives you a full analysis of your website showing everything from; How much does it cost? This is a premium SEO audit tool so if you want to crawl more pages within your website, you need to pay for their premium plans. Here are the details of their premium plans.

  1. Pay as you go plan: As the name suggests you can pay as you go with this plan. This plan costs you $5 per usage where you can add 1 project, crawl up to 100 URLs per project and it includes White Label PDF reports.
  2. Small business plan: This plan costs you $19 per month where you can add 5 projects, crawl up to 500 URLs per project and it includes White Label PDF reports.
  3. Professional plan: This plan costs you $49 per month where you can add 15 projects, crawl up to 1000 URLs per project and it includes White Label PDF reports.
  4. Unlimited plan: This plan costs you $79 per month where you can add unlimited projects, crawl up to 1000 URLs per project and it includes White Label PDF reports.

7. SEO Analyzer from Ubersuggest (Freemium)

Site audit tool from Ubersuggest audits your website against their in-depth 44-point SEO checklist to help you discover how well your site is optimized for search engines. Once you enter your website’s URL on their site audit tool, it instantly gives you an on-page SEO score. Along with that, it displays all the top SEO issues within your site. Have a look;

As you can see above, it lists all the SEO issues within your site based on how difficult each issue is to fix based on the technical skills needed (easy difficulty means, they take less time and technical skills to get fixed). It also shows you the SEO impact for each of those issues so you can fix the high SEO impact issues first. Here’s what you can discover from this tool.

Top SEO issues (along with the recommendations) On-page SEO report Site loading time (on desktop and mobile) Health check (including broken links, redirects etc)

How much does it cost? The Site Audit tool from Ubersuggest crawls up to 100 pages for free. But if you want to crawl more than 100 pages, you should go for their premium plans which are listed below.

  1. Individual plan: This plan is great for entrepreneurs & small businesses who are managing 1-3 websites and this plan costs you $29 per month where you can add 3 projects, get up to 100 reports per day and you can crawl up to 1000 pages per report for site audits.
  2. Business plan: This plan costs you $49 per month where you can add 7 projects, get up to 300 reports per day and you can crawl up to 5000 pages per report for site audits. This plan can be useful for small & medium businesses that are managing 4-7 websites.
  3. Enterprise/Agency plan: This plan costs you $99 per month where you can add 15 projects, get up to 900 reports per day and you can crawl up to 10,000 pages per report for site audits. This plan is perfect for large businesses & agencies which are managing 8+ websites. Read: Ubersuggest vs Semrush: Which SEO Tool Is Worth Every Penny in 2023? Read: BEST Ubersuggest Alternatives for 2023

8. Screaming Frog (Free)

Screaming Frog SEO Spider is best SEO audit software that’s used as a website crawler by many SEOs around the world to perform technical SEO site audits. It helps you improve your website’s on-page SEO by extracting data such as links and pages to provide you a list of common SEO issues. Once you install their free desktop website crawler and analyze your site, it will give you all the data of your site. Here’s how it looks like;

Here’s what you can discover using this tool; Read: Best Screaming Frog Alternatives 2023 How much does it cost? It’s completely free to use (for up to 500 page crawls). If you want to crawl unlimited URLs, you should go with their premium plan which costs you 150 Euros per year.

9. SEOptimer (Free)

If you’re looking for a free site audit tool, SEOptimer is a great choice for you. It scans your website to find any issues that could be holding your site back from high rankings in search results. Here’s how it works. Enter any website URL and click on the “Audit” button and it will start analyzing your website instantly. Once the audit is done, you’ll get the Audit results like this;

As you can see above, it gives you a score based on your site issues. You’ll find a list of issues (along with the scoring) in the following topics.

SEO (including tags, content, sitemaps etc) Usability (checks whether your page is optimized for mobile and tablet or not and gives you suggestions) Performance (including page speed info, GZip compression etc) Social (social media accounts linking etc) Security (such as malware checks, HTTPS Redirects etc)

All in all, SEOptimer is a great site audit tool which gives you plenty of information on your site issues along with the recommendations. How much does it cost? SEOptimer offers a FREE website analysis to perform SEO audits of your site. But if you want to get a comprehensive site audit including a “Do-It-Yourself SEO Software” that crawls your site for problems, you should try their premium plans which are listed below.

DIY SEO (costs you $19 per month where you can perform 4 website crawls per month along with unlimited website reviews) White Label (costs you $29 per month where you can perform 10 website crawls per month along with unlimited website reviews and white label reporting) White Label and Embedding (costs you $59 per month where you can perform 50 website crawls per month along with unlimited website reviews and white label reporting)

10. Site Crawl from WooRank

You can use Site Crawl from WooRank to check your website content and SEO related issues for free. Once you’re on their website, enter your website’s URL and click on the “Try it for free” button to continue. It instantly generates you a review of your website. Here’s how it looks like;

WooRank gives you information on the following things.

Content issues Indexing issues Mobile related issues Structured Data Security issues Performance issues Domain Backlinks issues Social Profile

Here are some of the benefits of using WooRank.

Website reviews are automatically refreshed every day so you get up to date data You can easily track search engine rankings for your important keywords It crawls your whole website for errors and content issues so you can act immediately

What about its pricing? You can try WooRank for free but if you want more data and daily reviews for your website, you should go for their premium plans and currently it has the following two plans.

  1. Pro plan: This plan costs you $59.99 per month and gives you following limits.

1 Project to optimize your website Track 50 keywords Analyze up to 2500 pages

  1. Premium plan: This plan costs you $179.99 per month and gives you following limits.

Optimize up to 5 websites Track 250 keywords Analyze up to 10k pages Unlimited white-label PDF reports

11. Google Search Console (Free)

Google Search Console (GSC) is the powerful FREE tool from Google that every website owner should use. It gives the important data including the website issues or errors that are preventing your site to get higher rankings in search results. Although it doesn’t offer in-depth information about all the issues that your site has (unlike premium tools like SEMrush) but it’s an essential tool for all bloggers who want to diagnose their site SEO related issues. Here’s how its URL inspection looks like;

You can use the URL inspection tool to find out how the Google Index sees your page. You can use it to find out whether your page isn’t appearing or isn’t appearing properly in Google search results. How much does it cost? It’s totally free to use. You just need to create a free account with Google to be able to use and connect GSC with your website. Also, make sure to use the following two FREE tools from Google for site audits.

Page Speed Insights: This tool analyzes the content of a web page, then generates suggestions to make that page faster Structured Data Testing Tool: This tool helps diagnose issues with your website’s structured data. It’s free to use.

12. Spotibo SEO Audit Tool (Free)

Spotibo is a free SEO audit tool that finds everything from redirect issues to duplicate content, wrong anchor texts, and so on. You can also use this tool to fetch as Google so you’ll know how the Google Index sees your pages. Here’s how it works. Once you’re on their website, enter your site’s URL and click on the Analyze button to continue. Quick note: You need to create a FREE account using your email to be able to use their free tool for site audits. Once the crawling is done, it will list out all the issues.

As you can see above, it also shows you details on the issues along with the recommendations to fix those errors on your site. How much does it cost? It’s free to use and you can crawl up to 500 pages of a website for FREE.

13. HubSpot’s Website Grader (Free)

Website Grader from HubSpot is a free website audit tool that grades your site against important site metrics such as performance, SEO, security etc. Once you’re on their website, enter your website’s URL along with your email to continue. It will give you an overall score for your website based on the following metrics.

Performance SEO Mobile security

It also provides you suggestions on how to improve your overall website’s score so you can achieve higher rankings in search results. Here’s how it looks like;

How much does it cost? It’s free to use. You just need to enter your website’s URL and provide your email address to get the data. So what are you waiting for?

14. Nibbler (Free)

Nibbler is a free SEO audit tool that you can use to test any website. So far more than 6 million websites used this tool to perform site audits. Once you enter your website address on their site, it will give you an overall score for it including accessibility score, experience score and so on. Here’s how it looks like;

How much does this tool cost? It’s free to use. But if you want professional branded website reports, you can go with their Pro version plans starting at $99/mo.

15. Site Auditor from Raven Tools

Raven Tools offers an SEO audit tool called Website Auditor which scans your whole website and lists all the technical issues on your site from content to links to images. It also provides you actionable and easy-to-follow suggestions to make your site better.

As you can see above, Raven Tools Website Auditor tool divides all the website issues into 6 categories including;

Visibility issues (crawling related) Meta issues (such as missing meta tags, description etc) Content issues (such as low count pages, duplicate content etc) Link issues (such as broken links, missing links) Image issues (such as broken images, images without alt tags etc) Semantic issues (such as how your site is organized)

What about its pricing? Raven Tools offers you the following FIVE pricing packages.

  1. Small Biz plan: This is the basic plan which costs you $49 per month where you can add up to 2 domains, 2 users can access, perform up to 1500 position checks and perform up to 50K monthly page crawls.
  2. Start plan: This plan costs you $109 per month where you can add up to 2 domains, 4 users can access, perform up to 15K position checks and perform up to 400K monthly page crawls.
  3. Grow plan: This plan costs you $199 per month where you can add up to 2 domains, 8 users can access, perform up to 20K position checks and perform up to 2 million monthly page crawls.
  4. Thrive plan: This plan costs you $299 per month where you can add up to 2 domains, 20 users can access, perform up to 25K position checks and perform up to 5 million monthly page crawls.
  5. Lead plan: This plan costs you $479 per month where you can add up to 320 domains, up to 40 users can access the data, perform up to 30K position checks and perform up to 7 million monthly page crawls.

16. Website SEO Checker & Audit Tool from SiteChecker (Free)

If you’re looking for a free SEO audit tool, SiteChecker is for you. Enter your website’s URL and click on the Analyze button to get a site audit report for free. It will instantly start analyzing your site to show you a list of all the possible issues within your site. Here’s how it looks like;

Here are some of the issues this tool can help you discover.

Perform the audit of meta tags for URLs Analyze external, internal links and anchors Test the speed of website Visualize the structure of your website

How much does it cost? It’s free to use. But if you want unlimited site audit reports for your website, you should go with their premium plans starting at just $9 per month. SEO Tools Worth Trying:

Semrush Review: Is It the Only SEO Tool You Will Need in 2023? Serpstat Review: Is it the Best SEO Tool? SpyFu Review: Is It the Best Competitor Analysis Tool? KWFinder Review: Is It the Only Keyword Research Tool You Need? Best SEO Software for Agencies in 2023

Final Thoughts on SEO audit tools

SEO audits help you identify what needs to be fixed on your website to improve your search engine rankings and organic visibility. Here’s where website SEO audit tools come into handy. They help you easily discover both on-site and off-page SEO related issues on your site. Almost all the tools mentioned here provide you useful recommendations on how to fix those issues for better rankings. We listed some of the best free and premium tools that you can use to perform site audits for website analysis. So what is your favorite SEO audit tool? Do you perform site audits on a regular basis? Have any questions? Share your thoughts in the comments below.